How Much is TOO MUCH in a Proposal?

I mentioned I love custom proposals. I fought this concept for a loooong time. However when I analyzed that I was not making enough money to cover my time/worth, I did some rethinking. And fast.

A lot of planners will fret on what to include in their proposals. How much is too much? Will your inspirations and ideas be stolen used and you won’t be hired? It’s happened to all of us. My opinion is that you run a higher chance of not making a potential great sale if you aren’t proving to the client that you are pretty darn exceptional, with some killer concepts.

That being said, there is no exact science to this. That’s why it’s so important to ask a lot of questions and LISTEN, LISTEN, LISTEN to your potential client during your consult. People show themselves pretty easily and you can tell whether or not they are serious about your services or just using you for free vendor referrals and design concepts.

Ask yourself? What would impress you on a $15k wedding planning proposal? 1-2 pages of summarized wedding services or a 8-10 page detailed list of every service you will provide, an example of a budget summary (which includes your fees — this is great because it really puts in perspective how your fees “fit” in the overall budget), some photos of your previous designs that may get them excited OR ideas written in a story format, and a  press packet for your business?

Seems like an easy answer. Never live in fear of someone stealing your ideas. Chances are; someone already has.

Happy Selling!