Now you can understand why there’s a growing interest in yellow page advertising. When people start looking for more information about yellow page advertising, you’ll be in a position to meet their needs.

That is completely my same experience…down the almost every single point.

I’m an event planner that does both weddings & corporate events. I’m going into my 7th year. I initially took out just a listing (bold) with my company name and phone number to primarily target potential corporate clients, as most of my weddings come from the Internet or referrals.

The first year I decided to publish, they messed it up so it was free. Very few phone calls, mostly people looking for a job or clients that were COMPLETELY out of my service pricing. It was in two categories, I received zero corporate calls.

The second year I paid for the listing; small investment monthly but it adds up when you look yearly. I received a handful of calls for people looking for a job, vendors looking to add their business to my referral list and a few (like 2-3) that were clients that could not afford my services. And about 5 calls from people getting married who wanted free advice.

I never paid for their internet advertising. I blog, and do not need it plus it is grossly overpriced.

I have since cut out all Yellow Page advertising and haven’t looked back since.

This post was mentioned on Twitter by saundrahadley: Yellow Page Advertising: DOES IT work? http://su.pr/80ApbU...

2. Have you used Yellow Page advertising before?
nope

7. OR… you’ve NEVER done YP advertising and if so, why not?
I’ve asked my brides – they never use a phone book. And most even said they don’t own one! With so many wedding-specific resources (print and web), there’s just no demand for the YP anymore.