Comments on: Yellow Page Advertising: DOES IT work?

By: Nannette Krome

Nannette Krome — Sat, 10 Jul 2010 22:36:34 +0000

finally discovered somewhere with some useful info. thanks alot and keep it coming

By: saundra

saundra — Wed, 19 May 2010 21:32:15 +0000

Bruce,

That is completely my same experience…down the almost every single point.

By: Bruce

Bruce — Wed, 19 May 2010 21:12:20 +0000

I’ll start:

I’m an event planner that does both weddings & corporate events. I’m going into my 7th year. I initially took out just a listing (bold) with my company name and phone number to primarily target potential corporate clients, as most of my weddings come from the Internet or referrals.

The first year I decided to publish, they messed it up so it was free. Very few phone calls, mostly people looking for a job or clients that were COMPLETELY out of my service pricing. It was in two categories, I received zero corporate calls.

The second year I paid for the listing; small investment monthly but it adds up when you look yearly. I received a handful of calls for people looking for a job, vendors looking to add their business to my referral list and a few (like 2-3) that were clients that could not afford my services. And about 5 calls from people getting married who wanted free advice.

I never paid for their internet advertising. I blog, and do not need it plus it is grossly overpriced.

I have since cut out all Yellow Page advertising and haven’t looked back since.

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Sat, 23 Jan 2010 20:53:38 +0000

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By: Melissa Copeland

Melissa Copeland — Sat, 23 Jan 2010 04:33:04 +0000

i’m a photographer and have never used YP advertising.
when i was looking for a photographer the first place I looked is online because i wanted to see pictures…

By: uberVU - social comments

uberVU - social comments — Sat, 23 Jan 2010 01:43:20 +0000

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By: Jessica Moore

Jessica Moore — Fri, 22 Jan 2010 22:24:54 +0000

1. What is your profession?
wedding/event planner

2. Have you used Yellow Page advertising before?
nope

7. OR… you’ve NEVER done YP advertising and if so, why not?
I’ve asked my brides – they never use a phone book. And most even said they don’t own one! With so many wedding-specific resources (print and web), there’s just no demand for the YP anymore.

By: LaKendra Kennedy

LaKendra Kennedy — Fri, 22 Jan 2010 22:17:02 +0000

I am a wedding planner who has never advertised in the Yellow Pages. I don’t think people use the yellow pages much these days, if at all, due to the internet. I started my business in 2005 so the internet was/is the go to place to find businesses. So I focused my advertising with online companies that were specific to weddings (i.e. The Knot, Wedding Wire, etc.)

By: Bernadette

Bernadette — Fri, 22 Jan 2010 22:14:00 +0000

I’m a wedding planner and educator who specializes in gay weddings.

Have you used Yellow Page advertising before? – no
Did you purchases print and online? – Neither
If yes, what type of ad did you take out (display or just your company name/number listing)? NA
How did it work out for you? Did you track your calls and were they qualified potential clients or something else? NA
Are you still incorporating this medium in your current advertising program? NA
OR… you’ve NEVER done YP advertising and if so, why not?

I’ve never done it because it’s too broad of a medium and not specific enough for my tiny niche – the same way I don’t advertise on TheKnot.com. I need advertising that is ultra-targeted so I have advertised in The Pink Pages and on their website, as an example.

I’m probably not the best person to ask!

By: Carey @ Lasso'd Moon Designs

Carey @ Lasso'd Moon Designs — Fri, 22 Jan 2010 22:06:25 +0000

Besides their horrible CS the first two years I did business with them (never got placement right, blamed it on everything but themselves), the ads never worked for me (in Invitations). I had one call in three years. ONE. Year 1 was an expanded text listing, years 2 and three display ads. I didn’t purchase online because it only would have moved me up one spot on the page they were trying to sell. I cancelled my ad for this year (much to my reps surprise, LOL) and haven’t regretted it at all. I only did as many years as I did because year 2 was essentially 1/2 price after year one’s fiasco, and was offered a fairly good deal on the display ad (I think anyway).