Is your BRANDING stopping you?

There has been increasing discussion about branding; your company’s professional image so you may attract your target client. Very important strategic part of your business, I’m not suggesting otherwise.

However…. what happens when branding our biz becomes our obsession? Hey, this is a creative industry … we can all spend A LOT of hours lamenting over what font to use or how to round the corners of our blog photos. Or is it just me that does that?

Not having the right or perfect brand can easily become an excuse for a business owner. “I didn’t sell that new client because I didn’t buy letterpress business cards.”

Ask yourself, is it becoming an excuse for you not to move forward? To getting off your butt, heading out the door to look for new ways of networking and finding new clients?

My latest business crush has been with the UnMarketing guru Scott Straten (you should follow him on Twitter). His schtick? Stop marketing and start engaging. Isn’t that so simple?

People buy from people, not things. Especially when you are talking about the uber personal business of weddings. You will not miss your next sale because the loop on your logo isn’t perfect.

Quit worrying. Quit making excuses. Quit belaboring your branding decisions. And, in the words of a formidable brand, Just Do It!

Happy Selling!

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5 Responses to “Is your BRANDING stopping you?”

  1. Excellent post Saundra! Sometimes we get just a little too caught up.

    Love and Soul Always, Kay

  2. Brit says:

    I absolutely believe the brand should augment the person. So, obviously the most important element is YOU. Great post!

  3. I may get shot in the head for saying this…

    But like the media makes a big deal about a hole the size of a pea on a busy street, Social Media makes a big deal about marketing your brand, being your brand, exuding your brand from your pores, living your brand, hugging your brand.

    So maybe it’s all in our heads that our brand needs to be all around us, and ever moving circle surrounding all that we are.

    But we need not forget at the end of the day, you are your own brand.

  4. saundra says:

    Well, if someone is going to shoot you, they will have to get through ME first.

    I agree with your take … branding is can over thought, overused and most often, not understood.

    What I worry about is when it becomes immobilizing to moving forward. Or worse, a LOT of money is spent on your “branding” efforts and you are disappointed when the sales don’t roll in immediately.

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