It’s OK to use Social Media for business leads

I used to have a note on my Facebook page: “Please do not contact me here regarding business leads, because your inquiry may be lost.”

It’s true, there is a risk of vendor and client inquiries getting overlooked in Facebook statuses or Direct Messages on Twitter.

However, like you, I’ve invested in a fan page that you can “like” on Facebook. I reach out to potential clients and build vendor relationships on Twitter. I’ve even told vendors, please do not contact me through this medium.

Then I stopped and thought about it. Why invest all this time and have a rigid policy?

FB like any other social media is gi-normous in it’s size. And to eradicate that from your sales medium is not only being sterile but obtuse in keeping up with potential leads. They’ll just move to your competitor down the street.

Your potential clients are there….you’ve created a place to meet them…. so do so.

PS Still not a fan of “texting” new business, because I’m not 13 years old.

Happy Selling!

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3 Responses to “It’s OK to use Social Media for business leads”

  1. Khris says:

    Saun, some of the best opportunities that’ve come my way in the last year have been generated through my social media accounts.

    I think any line of communication one keeps open, any way one makes contact possible – and convenient – can only benefit one’s business. That doesn’t mean having an account on every social media doohickey but finding the one(s) that click with one’s own business and working out a management system integrates into the business’ communication day.

    It’s a bit more work, sure, but if you don’t have 10 minutes a day to manage a social media account, you sure don’t have time to take on another client or project anyway.

  2. […] This post was mentioned on Twitter by event engineer and decent_friend, GET REAL sales coach. GET REAL sales coach said: It’s OK to use Social Media for business leads http://su.pr/6Ha17q […]

  3. […] Fan Page Notifications: I can now receive an email when someone leaves a comment. It’s hard to keep up with everything so I’m really glad that now I can get an email when someone leaves a comment on my business page. You need to respond or at least acknowledge. It’s necessary to use Social Media for business, I wrote more about it here. […]

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