On the Sixth Day of Selling…

On the Sixth Day of Selling my sales coach gave to me….

A BLOG REVIEW

If you were paying close attention to Fifth Day of Selling you probably thought that I accidentally left out your Blog when talking about your Website revamp.

Nope, your blog is so important (especially to us vendors who use Flash websites) that it gets its’ own personal day.

Some of you may think that just because your potential clients or current clients aren’t making comments on your blog, that mostly vendors are reading it. You are most likely very wrong.

So stop and take a fresh look at your blog. Besides the yummy goodness of free wedding information and portraits, is it really simple for the average blog reader to access your website and contact you for a prospective consult? Does it have a link that states something about your company and what services you offer?

As you know, blogs aren’t a hard selling tool. But it is still, very much, a selling tool. I’ve given plenty of sales consults where I didn’t have to spend much time talking about myself, the team or our philosophy. They already knew, by the flavor of the company blog. It’s selling you!! So be sure that if they like what they are reading, they can easily find out more about you!

Happy Selling!

ps You may want to consider your Facebook Fan page in this as well. And your Twitter page. Is it branded with your logo and photo?

photo: Social Media All Stages