how much money do I make?

*warning* I have a little rant that has been brewing in me for awhile.

What the hell is up with event professionals who have moved into the coaching – teaching -mentoring field touting that they have built a “six-figure” business?


Six figures. You know, billing out six-figures and retaining a six-figure portfolio are two ENTIRELY different things.

You want to know how much I make?

None of your damn business.

This is how you know that I, and many other consultant professionals who educate others, are keeping it real.

People that are doing really well for themselves don’t brag about the money they bring in.

They just do.

It’s the same thing that I’ve said for years about someone who has to tell me they are a Christian in the first five minutes I meet them. Really? If you are, your works and actions will show it.

Shouldn’t it be more important when you choose to learn from someone (and pay them) that they have proven concepts to teach you? That they have experience in what they are teaching and the information that they teach has a solid foundation in common sense and is thought-provoking?

I do pretty well for myself. Some years are mucho better than others (welcome to self-employment in a turbulent market). This is real truth. I’m not writing this blog post from underneath a freeway underpass. I hear the WiFi is sketchy there.

If you are new to the event industry, tread carefully with “experts” who are using a gimmicky sales techniques to get your business. You can spot them easily. Their websites read like a bad informercial, with plenty of opportunities to click on a button to Buy It Now throughout their script of inflated promises.

And if you are ballin’, and billing out/retaining that kind of money…. then this post is not about you.

You like or hate this post? Then Retweet or Comment! Let’s shake up this Wednesday!

Happy Selling!

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37 Responses to “how much money do I make?”

  1. […] This post was mentioned on Twitter by Michelle Loretta and Rev. Cheryl Hooten, GET REAL sales coach. GET REAL sales coach said: how much money do I make? http://su.pr/2jnjkk […]

  2. I have just relocated to Indianapolis from Virginia and I must say that this is the best post that I have seen in a long while. It is so easy to get blinded and derailed by the hype of all the talk of six figure wedding planners and companies and how they can help you get to that level. You have just sold me on getting my ticket to Eventology because I want to hear more from you. Thanks so much, looking forward to it.

  3. Brit Stewart says:

    So true. If you are doing well for yourself in the consulting business (or any business for that matter), your actions, work and past clients will show that.

  4. Latrice says:

    Let the church say Amen! Well said, very well said!

  5. Rebekah says:

    I happen to really like, and be inspired by, two such coaches, Lara Casey and Liene Stevens. Because I’ve either met them in person or have applied their advice in my life and it’s worked. So while I’m not sure who you are specifically talking about, those two girls have been really helpful in my life.

    • saundra says:

      Rebekah, I know Lara and Liene personally and have publicly spoken with both of them. I have no such personal knowledge that either of them have EVER touted they make six-figures or used gimmicky approaches towards their consulting.

      This post wasn’t about event professionals who have also added “coaching” to their business. That would be hypocritical of me to do so. I make no pretenses whatsoever that my core business is my event planning company. But coaching and helping others with get real sales techniques has proven to help MANY people. Unless they are just lying to me through countless thank you cards and comments, which I doubt.

  6. Trudy says:

    This rant was funny. I know nothing of six figures and neither does the previous 4 generations of my family, so I cannot relate to a person stating this whether they are lying or telling the truth.

    But I love the part “none of your damn business.” In social media, we decide what we share but it seems that some people use this open platform to DEMAND information from others, as if they are entitled to it. Not so. I agree…those who are generally doing well do not need to brag or seek validation from others.

    Good post.

  7. Mary says:

    Ahhh love this post. So – here’s what I figure as well – those “six figures” are probably NOT made as a Wedding Planner (using one example) – but the “six figures” probably are a combination of what they make as a Planner AND what they make as a “coach”.

    I personally asked one such coach for a copy of their tax return proving their income claims. I was told it was none of my business – which is absolutely true and I in no way expected her to say “Sure, here ya go!”. But I was trying to make a point: if you’re going to make grandiose claims, you absolutely need to be able to back them up with proof.

    I would consider the act of hiring a “coach” or “mentor” an investment, and I know I would never make any other investment without researching and verifying the facts and figures first.

  8. Ariel Yve says:

    Haha….So funny and so true. I know exactly who you are talking about ; ) They are so irritating and have basically no portfolio to speak of. Such posers!

    Anyway, Rebekah, it isn’t Liene or Lara (both of them rock).

  9. Nicole M. says:

    I think I will certainly now have a third baby just to name after you. I don’t care if it’s a boy. You are my hero. I have been screaming about this for a while now. I am so tired of “coaching” offers from other consultants. It’s all part of the smoke and mirrors that this business is becoming. Or perhaps dare I say has become? This was fabulous!

  10. Lilia Ahner says:

    So true! As a wedding photographer, your post is just as relevant. There are so many photographers who make more money coaching, selling their instructional DVDs, and putting on workshops. However, there are still wedding professionals out there who have been in the biz for a long time who are authentic, knowledgable, and whom we can all really learn from. Thanks for sharing your advice to new people in the field. I wish I knew this when I started!

    • saundra says:

      There are Lilia, but I will tell you it takes a lot of courage and guts to “put yourself out there” to instruct others. It’s all you … and of course people will talk about YOU (good and bad). As someone who happened along this by total accident, I’ve learned the hard way. I definitely had to put my big girl panties on.

      There is nothing wrong with instructing on the side and getting paid for your time and knowledge. Just don’t blow smoke up my dress….

  11. Awesome, awesome! You go girl! Say it like it is! love it!!!

  12. This post is so right-on! We appreciate the honesty and candid thoughts and it’s just so true. We get bombarded with spam emails all the time from so-called experts popping up {and whom we’ve never heard of} touting their expert seminars. Portfolios and years of experience speak for themselves, not gimmicky seminars. Thanks for the great read.

  13. Sasha Souza says:

    I love your blog & the comments on the blog regarding this post. I think it’s long overdue. As an event planner I can tell you that if you collect funds for additional vendors it’s very easy to have a company that makes AT LEAST six figures. But those funds are then paid out to the vendors who provided the services {if you pay them as some in this industry do not pay their vendors}…

    But truly, what I make is of no consequence to anybody. I am happy to tell people HOW I CHARGE… but they can get that info for free. Just don’t shop me for it.

  14. Great post. Important topic. It’s so easy when you are first starting out to think that buying a certain ad, buying a professional coaching session, attending a certain conference, etc. will put you on the map. Bottom line – you gotta work hard, don’t put your hope in anyone other than yourself. Thanks for talking about the “real” issues, Saundra!

  15. Hurrraaaaaayyyyyyyy Saundra!!! LOVE YOU! Thank you! The sad truth is that very few people in this industry make 6 figures… and most will not – and cannot (the math just is NOT there). I’m not ashamed to admit that I definitely do not make six figures. The reality is that most people in this industry would do it for free. (NOT that ANYONE should be working for FREE!) Most of us do this because we love what we do.

    AND – most small business owners start businesses for reasons other than fame and fortune. Bill Gates never set out to be a billionaire.

    Also I like Sasha’s point that making six figures in “REVENUE” (sales) is not the same thing as making six figures “NET” (or take-home in-pocket pay).

    Anyhooooo… I’m not a fan of any false promises with any of these workshops. The only thing that will help you achieve a successful business (and possibly 6 figures) is HARD WORK.

  16. While I will say that I do think it is quite possible to make six figures in this industry (Go get it y’all!), I do truly believe that its a rare and inconsistent occurrence. But what I believe doesn’t matter.
    It is business we are all in though. So much of what comes in has to go right back out as small business owners. That’s a fact. We are business people with creative minds and atypical social instincts. The successful ones figure out how to use all to their advantage and make the bucks stick in the bank like glue dots on an invitation. This most certainly isn’t by pushing an “easy button”.
    I think the surge of social media has just opened the doors for these “push here for big money” scams. We’re all exposed to so much more. I’d love to see some actual testimonials of the people who are bringing home $100,000 after buying into one of these. If you are reading this, $100k person, please tweet me your testimonial. I’ll retweet it for you.

  17. Kelly says:

    Amen! I love all the “Premier” wedding planners that have 2 weddings in their portfolio….how did they become Premier I wonder?

  18. Andria says:

    All I wanna know is…who’s saying that?! I’m so clueless to mindless dribble. I suppose I should pay attention more.

  19. Great post Saundra! Loved reading the comments too!

  20. Courtney says:

    I read both Liene’s and Lara’s blogs regularly, but I was one of those people who hired a sales coach who talks about money. I found it motivating. Granted, my company is new in this industry and I am hopeful it will work out, this coaching situation. It does, however, make me question the advice knowing that it is money-driven. And it’s hard to tell if you’re talking about the coach I hired. I’m looking forward to reading more of your advice and your blog!

    • saundra says:

      Courtney, If you are happy with your sales coach, then don’t worry about it. And everything is money driven. EVERYTHING. My time is valuable and worth something, as is yours, or your coach’s. I’m sure he/she wants you to succeed.

  21. Tara Bliven says:

    Thumbs up from me too. Better not write more 🙂

  22. How refreshing – I want to be coached by someone who is a good coach, and who can walk the walk – but i don’t need or want to know about their cash/religion etc

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