want to hear me speak at eventology 2011 conference?

I am an event engineer (planner) and teach get real sales skills to event professionals. Want to know how that came to be? And no, it was not because I wasn’t booking enough weddings to make money. Trust me, my mortgage is paid from my planning business.

Actually, it was all by chance. Some things were just meant to be.

You know I live in the Midwest (a transplanted Californian who used to hang out at the beach and now looks at cornfields). The Midwest is an interesting location when it comes to national exposure. We are over looked again and again and again by event industry promotions. I get it, it’s not a huge draw.

So when wedding planner, Katasha Butler decided to throw an event professional conference in Indianapolis, Indiana in 2009, I was excited! She asked Liene Stevens, Terrica Skaggs and myself to speak. None of us had a clue on how popular this conference would become!

For years, I had been dying to speak about learning “how to close a sale” to other event peeps. Coming from years of real sales experience and corporate training, I knew that I had something to say. Not fluffy stuff. Real, applicable methods to use … to get to that signed agreement.

Honestly, I figured there would only be like 25 of us there. How wrong.

photog credit: jen lynne photography

The positive outpouring and response I received from the people who attended, shocked me. It’s hard when you “speak/coach” to others. You put yourself OUT THERE and you want people to leave with at least a few nuggets of information that can help them. After all, that is why they are paying to come. How many of us attend workshops and in the middle of the day, you’re thinking to yourself, “Really? This is so boring”. I didn’t want that.

Teaching others is like a drug. It’s exhilarating. I can’t explain it. I love training and have always done it in some capacity in previous jobs. People asked for more from me. They emailed me. They called me. My close friends told me, “You’re on to something here Saundra, don’t let this die out”. Thus the blog was born and speaking requests came in.

Since Eventology 09, I was asked to speak at Eventology 10, and …… have been asked to return for Eventology 11. Super stoked. Because this year we are going to get down and dirty with the subject of “negotiations”.

The official title of my workshop is: Fearless Negotiation Skills

My original title didn’t make the cut, Fearless Negotiating Skills using Minimal Firearms. I got veto’d. Go figure.

I have the pleasure of speaking with ….

  • Get Published! by Becca Brett Leish
  • LawGLOSS: Contracts and Agreements by Eventology Alum NaShara Mitchell, JD
  • Make It Personal: Cultivating and Maximizing Vendor Relationships by Eventology Alum Ali Phillips
  • The Style Plan: Your Image and Your Collateral by Jeannine Kennedy of The Stylish Planner
  • Accounting for Creatives {Not Creative Accounting!} by Michelle Loretta of Sage Wedding Pros
  • CONFIDENCE: How to Get What You Want and What You Need in the Wedding Industry by Eventology Alum Linnyette Richardson-Hall

The reason Eventology conferences are so special and unique is that it’s not too big and not too small. People are very real and open and honest. Relationships are built from this conference that extends WAY beyond the two days. It’s very special.

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So that’s the real story my dear readers and I have a favor to ask as I sit down to let draft my presentation (it’s all in my head right now as it has been for months).


Please tell me what your challenges are when negotiating?

Are you nervous? Do you feel that you don’t get your point across? Do you get intimidated? You can put a comment below or if you are shy, email me: sh{at}saundrahadley.com

We all learn from each other. And we never stop learning. Your feedback would mean the world to me to be able to make sure the presentation is as real as possible.

Also, let me know …. are YOU coming to Eventology 2011? Better grab your ticket!

Happy Selling!