don’t approach other vendors like this…

When starting out with your new business, there is a never ending stream of questions that have to be answered. Believe me, it doesn’t get easier as you move forward.

I’m sure that anyone who has been in business for more than a few years has received an email simliar to this one (please take a moment to read):

Um, where do I begin with this.

I suppose the planner that received this “inquisition” should be grateful that she was NOT contacted by a local aspiring wedding planner. While it was suppose to be “general ideas”, I counted 15 specific questions.

Receiving an email like this is similar to someone walking into your home, seeing your children and saying, “My gosh your children are so beautiful. Do you mind if I take one of them?”. Building a business and growing one is very similar and personal to raising a child.

What deeply concerns me is when I see new business people acting lazy and not putting any effort into learning the art of starting a business for themselves. Would you contact people that you have never met before and ask for money? The earned business knowledge and the time it would take to truly answer all these questions, is worth a dollar figure. I get it. This industry looks so easy and glamorous. Everyone wants to be a photographer, planner, baker, DJ, etc.

TEACHING MOMENT: A better approach would be to FIRST try to build a relationship with another business person that you respect and may have more experience than you. Let this relationship grow organically till you both have trust. THEN you can ask a few questions and MUTUALLY share information and ideas. You must have something to share with others, even if you are new to the industry.

There really is no excuse to send out emails like this. You have so much opportunity at your finger tips! Facebook, Twitter, online groups, conferences, workshops and more! So it is simply ridiculous not to take advantage of these opportunities. But you need to work for it!

I’ve asked for help and have shared information (just yesterday morning I sent a copy of my corporate agreement to another planner who I have not met in person, but have forged a relationship online for several years. We’ve even exchanged Christmas cards last year). My BFF, Jennifer Ramirez-Jasiczek who lives in Texas, shared a lot of her information when we “first met” online 9 years ago. But trust me, we first built a relationship. It’s an investment worth having.

Emails like this, however, will close the door. Forever.

Your thoughts or experiences with this? 

ps It also sucks to ask for comprehensive notes from another vendor who invested in attending an expensive conference. They shell out the $3k and you ask them for all their information. What are you giving in return?

pss Thanks to Elisa Delgardio with A Flair for Affairs for sharing this email with us.

happy selling!