speaking at project: INNOVATE in syndey, australia !

The secret is out! I’ll be speaking at project: INNOVATE in beautiful Sydney, Australia on September 11, 2012! The producers of this one-of-a-kind event have been working together for months and I am personally thrilled to be able to attend and be asked to speak on “Selling for Wedding Professionals”.

First, I’ve had a mad blog crush on Polka Dot Bride for about five years. What’s not to love about this lovely Australian? Then I was introduced to Girl Friday Weddings and Sarah has been wonderful to work with. I could listen to her on Skype for hours (I know, totally cliche about the Aussie accent, but she also is pretty darn funny).

What these two business entities have done, is take it upon themselves to boost the professional environment of the event industry in your area to: educate, participate and colloborate. I hope if you live near Sydney, that you will take a moment to stop and learn more about this event. And of course, book your ticket.

Like a good online-dating profile, you should know two things about me:

  1. Coming to Australia has been on my “bucket list” since I was about 16 years old. And this was several years before the movie, “Crocodile Dundee” came out. On behalf of all Americans, I would like to apologize for that movie and any sequel afterwards. Nope, it wasn’t that. I was simply enamored with your beautiful country.
  2. I didn’t know that so many people liked me until I told them I would be traveling to Australia … apparently, I have a lot of “friends” who would love to simply carry my luggage.

For fun, I thought I’d do some research regarding popular slang terms that Australians use. Try to bridge the gap, if you will. I turned to Google (where all answers to questions in life are found) and stumbled across a web page of Dictionary of Australian Slang. I was searching for one word, to see if there would be any major difference.

I wasn’t surprised. I have found that the one word that is pretty much universal is …  “money” (one of my favorites).

And that, my soon-to-be new friends is what we are going to talk about. Money, money, money … via closing the sale. Because if you are not catching up and learning new sales tricks or perfecting old sales tricks, then you may be losing out.

The world is changing. Our clients are changing. Our industry is changing. Some standard sales practices may hold true, but it’s time to step it up. We work in a creative field, we need to use those resources to excite, lure, entice and close our potential clients.

We may live on two different hemispheres, but trust me, we have the same core challenges.

Can’t wait to meet you all! Be prepared to laugh and learn. It’s on, baby!

happy selling!