photographers extraordinaire: ashley brockinton

Saundra and her family came to the Midwest in the mid-nineties from Southern California. While her prior corporate experience included being an event planner for exclusive parties for physicians, she left her comfort zone and started a sales career selling advertising to local and national businesses with a major media corporation.

Sales, as in: high quotas, high objectives, accountability, cold calling, relationship building, formal presentations, telemarketing and strategic thinking. Saundra, who used to be scared of idea of selling, took full advantage of the thousands of dollars her company invested in sales training, including well-known courses produced by Dale Carnegie and Zig Zigler.

Missing the excitement of event planning and with the deep desire to leave the cubicle world behind, Saundra opened planning…forever events in 2003, primarily focusing on weddings. Today, her event planning studio has added services including planning for large corporate summits, social events and design/decor.

Noticing there was a strong need for creative wedding and event professionals to understand the basic principles of selling to clients. and with her affection and background in public speaking and training, Sales Coaching for event professionals blossomed in early 2009. It was an easy transition to make. Why have all this knowledge and NOT help others achieve high results?

Through the use of humor and straight-forward speaking you will find Saundra inspiring and original. Well-known for her infectious laugh and collection of Chuck Taylor shoes (don’t ask how many she owns), she can deliver a high-energy punch to your next event! Click here for more information about acquiring her speaking services. In addition to coaching about sales, she is also available to deliver topics regarding Advertising and Social Media.

Saundra has been featured on thesmartplanner.com as an expert in understanding Advertising. She is also featured on television with a live segment for wedding planning tips as the Fox 7 Wedding Planner.