Coming for Texans {GET REAL} Sales Workshop
Houston : the First {GET REAL} Sales Workshop for Wedding Professionals
Tuesday, March 16, 2010 from 9:00 AM – 3:00 PM (CT)
Houston, TX | Christine Tremoulet Studios
****ALERT: Early Bird Pricing Ends TODAY 2/23/10
Austin: the First {GET REAL} Sales Workshop for Wedding Professionals
Thursday, March 18, 2010 from 9:00 AM – 3:oo PM (CT)
Austin, TX | Vintage Villas
I can’t wait to meet all of you !!!
Happy Selling!
{Get Real} Sales Workshop
Since Eventology 2009, the start of the sales twitter account and the #Sales411 tips on Twitter, I have been inundated with requests for more sales training and personal sales coaching. At the risk of sound cliché, it is such a wonderful feeling to help others in our industry learn about themselves, learn how to be better sales people and effect their business positively.
So with gentle prodding (more like nagging) from my peer and BFF, Jennifer Ramirez Jasiczek, we have finally set the dates for the first ever ….
Woot! Woot!
And what better location to launch a new Sales Workshop, but in a whole DIFFERENT COUNTRY, like …
(If you live in Texas or have ever been pulled over by a Texas State Trooper, you will get that joke.)
Houston : the First {GET REAL} Sales Workshop for Wedding Professionals
Tuesday, March 16, 2010 from 9:00 AM – 3:00 PM (CT)
Houston, TX | Christine Tremoulet Studios
Austin: the First {GET REAL} Sales Workshop for Wedding Professionals
Thursday, March 18, 2010 from 9:00 AM – 3:oo PM (CT)
Austin, TX | Vintage Villas
……………………………………………………………………………………………………
Join us for a {GET REAL} Sales training is a one-day workshop will be chock full of real applicable sales techniques that will let you leave the door and immediately implement positive changes. It is comprehensive, fast-paced, blunt, collaborative, profound, humorous and will take you to the next level of Closing the Sale with your prospective clients. That’s why we’re calling it {GET REAL} .
The training will be instructional with break out sessions and a collaborative spirit (that means, you’ll be expected to participate). In addition, each attendee will receive a questionnaire before the workshop to ensure that topics are being covered that are applicable to your situation and your challenges!
You can’t afford to miss this workshop, so please visit the above links for full workshop descriptions. There are early bird pricing and seats are limited (really, they are).
Can’t WAIT to see you there!!!
AND … if you’d like to see other cities for future dates, drop me a comment! Like in “sales”, sometimes all you have to do, is ask.
Happy Selling!
Yellow Page Advertising: DOES IT work?
I talk a lot about sales (cause that what you want to hear), but if you have read my bio you know that I have a long background in (selling) advertising and creating marketing campaigns.
Around this time of year, many of us are getting calls from all potential advertising mediums. It is difficult to be able to decide where to put your (hard earned) advertising dollars to attract your potential client. I wrote a two-part synopsis about this on The Smart Planner which is now Think Splendid.
However, this blog post is about Yellow Page advertising. Instead of me giving you advice on how to spend your dollars with this medium, I would like to instead poll YOU for discussion.
So, please add a comment with your personal experience on this type of advertising. I’m sure it will be a good read for all of us. Please answer the following questions in your comment:
- What is your profession?
- Have you used Yellow Page advertising before?
- Did you purchases print and online?
- If yes, what type of ad did you take out (display or just your company name/number listing)?
- How did it work out for you? Did you track your calls and were they qualified potential clients or something else?
- Are you still incorporating this medium in your current advertising program?
- OR… you’ve NEVER done YP advertising and if so, why not?
You can answer anonymously or with your company information. I think the feedback will help others in our industry. Let’s find out if the “fingers do the walking” is working for our businesses!
Happy Selling!
10 Sales Tips for Event Professionals, featured….
Thank you to Michelle and Kelly who produce an awesome business blog and business workshop The Simple Plan, for featuring me today!
I quickly wrote out 10 Tips on how to Make the Sale (down and dirty, blunt as usual) for event professionals for their current How to Gain Attention Series.
Be sure to click on this link to read all the tips!
Happy Selling!
Working a Wedding Bridal Show :: part 2
- Promote your blog. Remember that “Bridal Wars” giveaway I mentioned above? Well we decided to take photos of brides/friends and put it on the blog to VOTE for the best photo. Our blog traffic went through the roof that week and several months afterwards. So simple, and it totally worked. We now hear from brides that show up at our booth that they faithfully read our blog. Which is a great form of marketing for our business.
- Bring your Calendar. Depending on your type of wedding business it will depend on whether you will actually BOOK new clients at the show. DJ’s, bakers, some photographers and other vendors that offer package pricing can book clients at shows. As wedding planners, we do not bring one single contract to the show. We want appointments. Usually we ask the bride (if the conversation is going well) if we can contact them later to set an appointment or schedule the consult on the spot. EVERY vendor is vying for their attention so our approach is a “soft one”, not pushy at all. We ask to contact them. I will carry a notebook and may write down their name so I can flag them later for follow-up or at least remember the conversation. It’s really your choice, but I find that being respectful of them and their time is a much better approach.
- Discounting. Not a huge fan of this concept. For one, we have many clients that will walk through the show and come to see us. (Which is awesome, by the way. Nothing like an excited bride running up and hugging you in FRONT of other potential brides.) I would hate to see a full-priced client walk in and see a published discount. But again, for some vendors this works. If you are going to offer a show discount, be very specific with a limited time frame. I think the best way to discount is wait to send out personalized information to brides after the show when you have collected the attendee database.
- Show Follow-Up: We have found that direct snail mail marketing is “zzzzzzzzzzzzzz” and costly. So we use email marketing. Be sure that you have permission to email the show attendees. A good idea is to create your email campaign while you are preparing for the show. How many times are you too tired after a big bridal show or you are moving on to the next big project, that the email campaign gets lost in the shuffle. If you are interested in getting more business, be sure to have a sales “hook” in the email campaign otherwise you should simply look at it as a branding campaign.
Happy Selling!
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