Archive for the ‘sales’ Category

10 things that your potential clients won’t tell you…

Monday, February 14th, 2011

confessions 10 things that your potential clients wont tell you...

You’ve spent a lot of time and energy honing your consultation presentation. You’ve read the sales books, received feedback, read this sales blog and many others.

But have you ever wanted to know what the bride and groom REALLY think after your consult? I know, because I’ve asked!!!

Here are some REAL ISSUES that bother your potential clients, but they don’t have the guts to tell you. This is from their perspective:

  1. You talked TOO MUCH. You talked about every bride and groom you’ve ever worked with before us. That’s all fine and dandy but we want to talk about OUR wedding.
  2. You didn’t LISTEN. We have very unique ideas about how we want our wedding to unfold, but you kept talking about how you “usually” run the wedding reception. We want it different and you didn’t even listen or give suggestions.
  3. You BUGGED the hell out of us. We don’t need an email, phone call or text every single day after we meet. It’s annoying. We know you are busy, BUT SO ARE WE. Are you that desperate for business? Cause that is what it feels like.
  4. You were UNORGANIZED. Sorry but the papers everywhere and scattered notes during our consult looked weird. Even though we talked about our wedding on the phone for 45 minutes, you acted as though we had never spoke. Were you not paying attention the first time?
  5. It was all about YOU. You named dropped like 15 times during the consult. We don’t care that you did the mayor’s daughter’s wedding 5 years ago. You talked about who knows YOU, and how YOU did this or wrote this article. We just want a spectacular wedding and we already prequalified you by looking at your website. Let’s talk more about US.
  6. You IGNORED one of us. Listen, this is OUR day…that’s why we came to the consult together. Don’t just stare at my bride and ignore me like I’m not in the room. I know, as a guy, I don’t know much about flowers, but I don’t want to feel invisible.
  7. You BAD MOUTHED other vendors. I bet you didn’t know that the caterer you just bad mouthed is my Maid of Honor’s cousin. If you think putting others down elevates yourself, you are so wrong. You just looked petty and small.
  8. You were too PUSHY. We have just started the process of planning our wedding and we feel it is important to meet with more than one vendor in each category. Any vendors that are prodding us to sign immediately will get put on the back burner. Because if we wanted to sign, we would of told you.
  9. Your proposal was NOT PROFESSIONAL. You were really nice and appeared to be have everything together, but the quote you gave us was so unprofessional. Your services will be the largest investment of our wedding and receiving an estimate of costs in a paragraph form through email is not helpful to us.
  10. You seemed DISINTERESTED. I’m sure that we are like your 5,000th potential client meeting. But this is a day that is really important to us for both emotional and financial reasons. You seemed like you were just going through the motions of the consult and honestly, came across a little burnt out. We’ve decided to go with the less experienced vendor, because at least she was really enthusiastic about our wedding.

I hope this helps you to think about what you are projecting at your consults. What are your thoughts?

happy selling!

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NOW… at&t loves me and my iphone…

Thursday, February 10th, 2011

 

True Story:

We’ve been Cingular customers since 1998. Of course we all know that they were bought out by AT&T a few years ago and since then the customer service is shaky sometimes. I am NOT a fan of “monopolies” when one company has our business advertising, our land lines, and our cell phones; I think customer service wavers a bit.

Hence the one time it took me 8 months, numerous hours on the phone, speaking to so many customer service representatives across the entire country, that I lost count;  to resolve a $352 credit that was due to us. But I did it. And the drinks were ON ME that evening.

Get to the Point:

Alright, ALRIGHT!

Everyone knows that Verizon announced they can sell the iPhone 4 early this February. After that announcement (in fact only 12 hours after), I had to call AT&T on an unrelated customer service issue.

The love fest on the telephone from the customer service rep was unbelievable and left me feeling a little nauseous.

I was told REPEATEDLY:

“Thank you so much for your business”
“Thank you for your patronage and as an iPhone customer
“We value your business and thank you again, for being an AT&T customer”

Wow.

I mean it’s not like every time I call they are rude, but this guy was OVER the TOP. And, pointedly singled out the fact I was an “iPhone customer” again and again.

Hmmmmmm. Feeling the heat a little AT&T?

Our Business:

So do you (and me) wait until we feel the heat to reciprocate to our clients and be grateful? Do we wait for a competitor to come into the market to stir it up or are we continuing to build client relations and loyalty?

Don’t wait until it’s too late. Trust me… this was an “aha moment” for me as well. I love to sell. I love to plan. But the extra touches for client relations sometimes can lost in the daily grind.

Time to step up our game!

Happy Selling!

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real world, negotiating…

Monday, January 24th, 2011

I came across this little gem on twitter and cannot remember who to credit.

The video really speaks for itself, my FAVORITE LINE is the last one.

Do any of you feel like this sometimes? Please share….

Happy Selling!
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why I won’t work for free

Friday, January 21st, 2011

New business is challenging in the best of circumstances and even more challenging under difficult times. But working for free or mere dollars per hour cannot be the answer in offering sustainability. Sure you have a superb wedding to showcase in your portfolio, but who cares? At the end of the day, are you even breaking even?

This blog entry will not be much of me talking to you as I’ve already covered this issue before, instead highlighting two wedding professionals who really hit the nail on the head.

Recent blog post of a 17 year, veteran wedding planner, Linnyette Richardson-Hall outlined a fabulous post of “Why I Cost So Much”. A great read and I recommend clicking on it and reading it thoroughly.

From Linnyette, I read another well-written, thought out and insightful article by another wedding planner, Shayna Walker, “Demystifying Wedding Planner Pricing”. Definitely on my top ten best reads in a long time. I highly suggest you download her open conversation on how most of us, price our services.

In the past few weeks, I turned down two weddings. One of which, due to circumstances beyond my control, I knew that I would not be able to deliver the service the bride needed. There are no do-overs in our business and having the clarity and honesty to tell a potential client, “I’m very sorry, but you need to call someone else” is difficult but in the end, the best decision for both of us.

The second one was more painful and difficult, but within negotiations I knew deeply and through personal experience that what the clients were asking for was GREAT for THEIR pocket book, but not so much for my business.

We ALL like to remove services from proposals that we are given so that they will fit within our budgets. I’m not exempt to this; I want, what I want, but at the best deal.

As the author and provider of said services, it is our job to educate our clients and prove the value of their investment and finally, knowing when to draw the line.

Happy Selling!

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under construction

Wednesday, January 12th, 2011

I should stick to planning and selling. My ambition took over me. The blog has some kinks (especially older posts). Please forgive…. have some great posts coming up!

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