Posts Tagged ‘advertising’
Is your BRANDING stopping you?
There has been increasing discussion about branding; your company’s professional image so you may attract your target client. Very important strategic part of your business, I’m not suggesting otherwise.
However…. what happens when branding our biz becomes our obsession? Hey, this is a creative industry … we can all spend A LOT of hours lamenting over what font to use or how to round the corners of our blog photos. Or is it just me that does that?
Not having the right or perfect brand can easily become an excuse for a business owner. “I didn’t sell that new client because I didn’t buy letterpress business cards.”
Ask yourself, is it becoming an excuse for you not to move forward? To getting off your butt, heading out the door to look for new ways of networking and finding new clients?
My latest business crush has been with the UnMarketing guru Scott Straten (you should follow him on Twitter). His schtick? Stop marketing and start engaging. Isn’t that so simple?
People buy from people, not things. Especially when you are talking about the uber personal business of weddings. You will not miss your next sale because the loop on your logo isn’t perfect.
Quit worrying. Quit making excuses. Quit belaboring your branding decisions. And, in the words of a formidable brand, Just Do It!
Happy Selling!
Yellow Page Advertising: DOES IT work?
I talk a lot about sales (cause that what you want to hear), but if you have read my bio you know that I have a long background in (selling) advertising and creating marketing campaigns.
Around this time of year, many of us are getting calls from all potential advertising mediums. It is difficult to be able to decide where to put your (hard earned) advertising dollars to attract your potential client. I wrote a two-part synopsis about this on The Smart Planner which is now Think Splendid.
However, this blog post is about Yellow Page advertising. Instead of me giving you advice on how to spend your dollars with this medium, I would like to instead poll YOU for discussion.
So, please add a comment with your personal experience on this type of advertising. I’m sure it will be a good read for all of us. Please answer the following questions in your comment:
- What is your profession?
- Have you used Yellow Page advertising before?
- Did you purchases print and online?
- If yes, what type of ad did you take out (display or just your company name/number listing)?
- How did it work out for you? Did you track your calls and were they qualified potential clients or something else?
- Are you still incorporating this medium in your current advertising program?
- OR… you’ve NEVER done YP advertising and if so, why not?
You can answer anonymously or with your company information. I think the feedback will help others in our industry. Let’s find out if the “fingers do the walking” is working for our businesses!
Happy Selling!
2009-10 Copyright Get Real Sales Coach Saundra Hadley
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