On the Seventh Day of Selling my sales coach gave to me….
The cool thing about weddings? Everybody knows somebody who is getting married. Seriously. It’s a happy occasion and people love to talk about it.
So today, you are going to reach out to your past clients. Now if you are that Type A vendor who is always sending out mailing cards and little gems to your previous clients then you get a Gold Star. However if you have been slightly busy with your day-to-day business (keepin it real, here) then we are just going to do what we can.
Cards, email, a personal Facebook message, phone call, your direct mail software program, etc. Pick your flavor of contact.
The bottom line is: you are going to contact your top clients from the past 2-3 years. Make some kind of contact, “I’m thinking about you”, “I ran across your files in our office and it made me remember….”, “Have you heard about our new services?”
You get the picture. But this isn’t a pushy sales contact. More like you are thinking about them and then slip in something that you have been doing that is just awesome.
Because referrals, from previous clients (that may start thinking about you because you made a contact out of the blue)… is awesome.
photo: Elizabeth Vincent Photography : me sewing my bride into her gown.