Hello lovely event professionals!
It has certainly been a minute since my last post. I have been struggling with some personal family issues (don’t light a candle for me, all is well) and have finally been putting my “house” back in order. I’ve debated writing an honest and transparent post about it and perhaps one day, I will. The only reason I would is to let you know that I am right there with you. Personal struggles definitely affect your business and every other aspect of your life.
May I be perfectly honest? While the rest of the country seems to be on a tiny, minuscule upswing from this wretched economy, my little corner of the world has been struggling. You see, I live in an area that is kind of like a bubble. When the “coasts” and the “big cities” are feeling the impact, we don’t … until a few years later. Much like wedding trends.
Of course, every year I freak out. Will I book enough events? Will this come through? Will I get new business? It’s the same old song and dance. Life of the self-unemployed.
I’m seeing the trend of brides and grooms that WANT your fabulous services, but ask to pay 2010 prices. Perhaps they have their own budget problems. I can complain about it (more like whine, while I drink wine). But what’s the good in that? And what’s a little planning business to do?
Number One: I will admit, I’m a little behind the ever constant evolution that needs to happen when you own a creative business. See above the first paragraph for this reason. But that does not mean defeat. Just need to work a little harder.
Number Two: I will stop making excuses. Boo-hoo and all that. Done.
Number Three: I am now working hard with my team to change things up. Okay, so here are my prices … but what can I offer my clients that is so special, that our services no longer become a “want” but a “need”. I want them to lust after us.
I’ve said it a thousand times, we do not target the “luxury market”. However, many of our clients are financially wealthy. So, we are rethinking what we will do to WOW! that potential client and draw them to us. I read one of Sean Low’s blog posts recently and he mentioned that you can’t raise your prices, just to raise your prices. That resonated with me. It’s true, for what we do. (ps I will finally get to meet this business genius speaking at Backstage Bridal Pro Academy later this year. Are you coming?)
So what’s going on in your neck of the woods? Is everything a bed of roses or are you not getting inquiries? I hear the real talk, behind the social media. You aren’t fooling me with your “We are fully booked” comments.
So get off your ass and get out there. Seriously, close this blog and go do something. Right now.