Posts Tagged ‘ideas’

the year in review :: 2010

Friday, December 31st, 2010

2011 the year in review :: 2010

I almost didn’t write the obligatory “year in review” that everyone does. But I changed my mind because I will enjoy looking back one day and reading it. And the fact I have a lot of thanking to do. #thankful (twitter folks will get that hashtag).

2010 was a mixture of ups and downs; but isn’t that life? 2009 sucked so bad on a personal level, that ONLY the nine circles of hell would be more attractive. Professionally I experienced great clients and of course, had the opportunity to touch people’s lives and help them. For anyone who has written me a personal thank you card or email….know that they are saved. I get them out every once in awhile to remind myself that what I am doing is valuable.

Traveling was definitely on the agenda for 2010 and I really enjoyed the heck out of meeting wonderful, warm, crazy, funny, stressed-out event professionals across the country. The insight that I took away: no matter what city you lived in, how much you charge, how long you have been in the business EVERYONE is experiencing the same challenges with their businesses. #surreal

BIG thanks to:

Katasha Butler, producer of Eventology 10 for having me back a second time. It’s really all her fault that I started speaking/training about sales And for that, I’m eternally grateful.

Kelly McWilliams for inviting me out to WeWed, a conference she produces in Florida to HELP her local vendors grow with education. I simply adore and admire her. I’ll walk on hot coals if she needs me to.

Elizabeth Bailey, an industry leader and fantastic wedding planner, for having me out to speak at a NACE meeting in Baltimore, MD. I have admired her for years and was so happy to meet her and the awesome people in Baltimore.

The beautiful and talented, Hilary Anderson who produced her first conference, WedSmith in Salt Lake City, Utah. Hilary and her husband, Justin are a class act and I hope to see them again soon.

The uber smart Michelle Loretta with Sage Wedding Pros for having me assist her with The Simple Plan (loved talking about marketing again) in one of my all-time-favorite cities, Nashville, TN.

It was an honor to speak with other spectacular industry professionals such as; Sasha Souza, Terrica Skaggs, Harmony Walton, Lara Casey, Jeannine Kennedy, Anne Barge, Jen Campbell, David Perry, Linnyette Richardson-Hall, Ali Phillips, Michelle Loretta, Elisa Delgardio and more! I learn so much listening to the other speakers …. an advantage of being a speaker.

My bestie and promoter, Jennifer Ramirez Jasiczek who has always been my hugest supporter. Tell me that web friendships can’t evolve? We actually “met” online through a wedding professional forum in 2003. Jennifer thank you for pushing, promoting and launching the GET REAL Sales Workshops that ripped through Texas. And in general, everyday.

Special love to the clients that I worked with for personal sales coaching. It was a gratifying experience!

I’d also like to thank my twitter followers that are so kind to RT my sales tweets or #sales411 twitter series. I appreciate your support and give you the ultimate “fist pound”.

My goals for 2011: write a a sales book. [omigosh, I typed it so now I have to do it]. I’ve been writing this book in my head for the past 5 months.

I’m going to offer webinars that will be short, concise sales training. No traveling! Come in your sweat pants. It’s on the calendar to be speaking at select conferences (looking forward to seeing everyone at Eventology 11 in Indianapolis, IN) and will be offering GET REAL Sales Workshops in certain cities. [more about that coming up later]

What WILL remain consistent in 2011 is the same get real approach I have always done with training. No sugar coating. No abstract ideas. We are in this together!

Let’s do this!

Happy New Year!

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On the Tenth Day of Selling…

Wednesday, December 22nd, 2010

On the Tenth Day of Selling my sales coach gave to me….

TEAM MEETINGS

write On the Tenth Day of Selling...

Gather your team together and pump them up for the upcoming season. Make sure they all have updated biz cards or some kind of lead cards to give out to potential clients.

Make sure everyone is up to date on 2011 pricing structure and the way your services.

While YOU may be the main sales person, you always can use a team of people talking up your business. This includes your interns!

Don’t think you have a team? You have family and friends that think the world of you. Use them, they won’t mind. Here’s a few other pointers regarding using your team.

Happy Selling!

photo: I can’t remember. But thank you!

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On the Fourth Day of Selling…

Thursday, December 16th, 2010

On the Fourth Day of Selling my sales coach gave to me….

MARKETING MATERIALS

marketing materials On the Fourth Day of Selling...

This day is gonna be a good one. Take out all your marketing materials and lay them out on a clean table. Don’t forget your auto-responder emails, proposals, media packet, agreements, biz cards, etc. All of that should be included.

Now be careful, this is NOT a re-branding exercise (because let’s face it … that could take months). However you do want to keep your branding in mind. You are going to review all of your marketing materials paying close attention to your wording. Does your marketing and sales information reflect your company’s image? Or does it sound like everyone else?

Here’s an example (for planners):

We are a full-service, chic, boutique, luxury wedding planning company that offers our client a special and  perfect wedding day. We make your dreams come true with our professional bridal consultants that work tirelessly just for you.

I fell asleep writing that as I’m sure you did reading it. Look I’m not throwing stones. I’ve had the “Come to Jesus” meeting with our own marketing wording.

Why is this important? You want the right client for you and in order to do that, let’s not trick all the potential clients that will view your information. Be authentic and transparent with your wording. If your target client is really the mother of the bride, then be sure you are “speaking” to that person. If you’re hip and edgy, then let that shine.

One more thing. Please…. if you can say your message in 10 words then do so. Reduce the clutter of wording, because trust me, your potential clients are not reading it.

Happy Selling!

photo: Chronicle Books Blog

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get real sales tip :: before your next consult

Thursday, July 29th, 2010

A little series I’ll be doing, giving you some juicy “get real sales tips” via the video. And anyone who wants to give me some editing tips so my frozen video doesn’t make me look like a blow up doll, that would be appreciated.

This tip: Something to think about before you go on your next sales consult or reply to your next business inquiry.

Happy Selling!
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How Much is TOO MUCH in a Proposal?

Thursday, July 23rd, 2009

I mentioned I love custom proposals. I fought this concept for a loooong time. However when I analyzed that I was not making enough money to cover my time/worth, I did some rethinking. And fast.

A lot of planners will fret on what to include in their proposals. How much is too much? Will your inspirations and ideas be stolen used and you won’t be hired? It’s happened to all of us. My opinion is that you run a higher chance of not making a potential great sale if you aren’t proving to the client that you are pretty darn exceptional, with some killer concepts.

That being said, there is no exact science to this. That’s why it’s so important to ask a lot of questions and LISTEN, LISTEN, LISTEN to your potential client during your consult. People show themselves pretty easily and you can tell whether or not they are serious about your services or just using you for free vendor referrals and design concepts.

Ask yourself? What would impress you on a $15k wedding planning proposal? 1-2 pages of summarized wedding services or a 8-10 page detailed list of every service you will provide, an example of a budget summary (which includes your fees — this is great because it really puts in perspective how your fees “fit” in the overall budget), some photos of your previous designs that may get them excited OR ideas written in a story format, and a  press packet for your business?

Seems like an easy answer. Never live in fear of someone stealing your ideas. Chances are; someone already has.

Happy Selling!

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