On the Fifth Day of Selling my sales coach gave to me….
A WEBSITE REVIEW
Update your photos with new brides and grooms. Review your About page and update. Check information on your Bio to ensure accuracy. Be sure that your Contact information is clearly listed (telephone number, mailing address, email address and please, PLEASE what area of the country you are located in). Change the copyright date at the bottom to reflect the new year. Double check that your Contact Form is still working. And so on…
You’ll want to utilize the same skills you did yesterday with your website wording. Review to ensure you have action selling words and phrases that most of your potential clients use to find your site. You’ll check your Google Analytics to see what words to beef up.
Remember the ease of the navigation and content is more important than the look and feel of your site. You will be bored LONG of your marketing and branding look before your potential clients will be.
Keep things simple. Your first photos on your site should draw a person in, because you only have a couple of seconds.
For selling purposes, remember to have at least your starting prices. Statistics show that is what clients want to see.
photo: planning forever events home page