Posts Tagged ‘material’

On the Third Day of Selling…

Wednesday, December 15th, 2010

On the Third of Selling my sales coach gave to me…

PRODUCTS / SERVICES

If you’re anything like me, you probably have lots of Evernote notes or emails (sent to yourself from an event) on points and tips of changes that you need to make to your services or products. There is no finite science and business is always growing and changing.

This is the time where you are going to force yourself to review your services. If you want to add something new or remove a service. You’ll also be analyzing your pricing. In some instances, perhaps raising your pricing isn’t the way to go, so perhaps reducing some of your time which in turn gives you a price increase. It’s like my favorite box of Wheat Thins. I noticed the price didn’t go up, but I am getting a smaller box and less Thins per ounce. Nice job, Nabisco.These are just suggestions, you know your market and pricing better than anyone.

This is the time to launch new things, tweak what you already do or not change a thing. At least you have taken the time to analyze it.

Happy Selling!

photo: Operational Excellence Perhaps you could look a little happier during this exercise than the angry dude above.

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Hiding your Price

Wednesday, October 28th, 2009

As an event planner, I get to see a lot of different vendor’s sales material. It always surprises me how different they can be and I wonder sometimes what was the mindset behind the layout they choose to display their packages and pricing?

One sales material I saw was done on beautiful quality paper, the service packages were laid out nicely and clearly. But the price was so difficult to figure out. The price for Package A might be $x,xxx if Add-on B wasn’t on there, but may be reduced if Add-on C was added. Huh?

You don’t want your sales material to look like a football playbook.

Your price should never be in smaller font. Or buried in a paragraph. Or in a lighter colored font.

While I am not a fan of gimmick pricing such as: $4k instead of $4,000. I do like omitting the “cents” whenever possible. For example.

$15,000.00

$15,000

Glancing quickly, which looks better? The second one.

State the investment proudly and clearly….let your buyer see the bottom line (most want to anyway) and then they can go back up into the proposal and read how incredibly wonderful your service is in the details.

You’ll never confuse someone into a sale by being sneaky or hiding your price.

Happy Selling!

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