New business is challenging in the best of circumstances and even more challenging under difficult times. But working for free or mere dollars per hour cannot be the answer in offering sustainability. Sure you have a superb wedding to showcase in your portfolio, but who cares? At the end of the day, are you even breaking even?
This blog entry will not be much of me talking to you as I’ve already covered this issue before, instead highlighting two wedding professionals who really hit the nail on the head.
Recent blog post of a 17 year, veteran wedding planner, Linnyette Richardson-Hall outlined a fabulous post of “Why I Cost So Much”. A great read and I recommend clicking on it and reading it thoroughly.
From Linnyette, I read another well-written, thought out and insightful article by another wedding planner, Shayna Walker, “Demystifying Wedding Planner Pricing”. Definitely on my top ten best reads in a long time. I highly suggest you download her open conversation on how most of us, price our services.
In the past few weeks, I turned down two weddings. One of which, due to circumstances beyond my control, I knew that I would not be able to deliver the service the bride needed. There are no do-overs in our business and having the clarity and honesty to tell a potential client, “I’m very sorry, but you need to call someone else” is difficult but in the end, the best decision for both of us.
The second one was more painful and difficult, but within negotiations I knew deeply and through personal experience that what the clients were asking for was GREAT for THEIR pocket book, but not so much for my business.
We ALL like to remove services from proposals that we are given so that they will fit within our budgets. I’m not exempt to this; I want, what I want, but at the best deal.
As the author and provider of said services, it is our job to educate our clients and prove the value of their investment and finally, knowing when to draw the line.