recession

hang in there, folks…

I talk/chat/tweet up event professionals across the world … and hear the (get real) scoop on what is going on with their business.

Wish I could report that everything is puppies and rainbows, but it is still tough out there. Phones are too quiet. Websites are collecting cobwebs. Many of us are working, but struggling as rising personal/business expenses meet reduced revenue.

More clients are booking their vendors at the last possible moment. Which means a higher anxiety for us professionals.

I don’t have the magic answer. I wish I did. Just know that you are not alone.

Here’s a few things to keep in mind:

  1. Be on your game. Clients are booking closer to their wedding date, have your game together to be able to serve them quickly. Every client is a possible referral, you may have to change your game strategy on the output of work.
  2. Don’t give up. I know some event professionals are looking to participate in other revenue streams to make ends meet until things pick up. There is no shame in that.
  3. Don’t work for free. Discounting your services will not help you meet your bottom line and will burn you out faster than a Molotov cocktail. The rebound of doing this will be astronomically difficult.
  4. Keep the faith/positivity. I don’t think talking about real issues and difficulties is being negative. Addressing the issue, and moving forward is the only to deal with anxiety. Don’t let yourself get overwhelmed with worry. We all do it. But it hurts our bodies, spirit and ultimately, our productivity. I know. I’m a professional worrier.
Happy Selling!

Selling in a recession

selling in a recession sucks

Almost every bit of news appears to be negative. From bankruptcies, major corporations laying off people, shaky banks and now we all might die from some pig disease. It’s overwhelming and incredibly depressing.

There is an old saying, “You are what you eat”. Well I say, “You are what you think“. That’s why I’ve shut off the news. I watch or read about 30 minutes or less of local/national news each day. How, as a business owner and someone responsible for acquiring new business, listen to all this horrible negativity suddenly be pumped up enough to go out and sell/build client relationships? I know I can’t do it…so I’m guessing you may have the same problem.

There is a definite correlation between attitude creating your altitude. Believing that business will come to you and that you will connect with your ideal client, is more likely to happen rather than sitting in your office and fretting over situations that you cannot control. So get out there and make it happen. Work hard and remain positive, it’s the only way to close a sale.

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