referrals

NOW… at&t loves me and my iphone…

 

True Story:

We’ve been Cingular customers since 1998. Of course we all know that they were bought out by AT&T a few years ago and since then the customer service is shaky sometimes. I am NOT a fan of “monopolies” when one company has our business advertising, our land lines, and our cell phones; I think customer service wavers a bit.

Hence the one time it took me 8 months, numerous hours on the phone, speaking to so many customer service representatives across the entire country, that I lost count;  to resolve a $352 credit that was due to us. But I did it. And the drinks were ON ME that evening.

Get to the Point:

Alright, ALRIGHT!

Everyone knows that Verizon announced they can sell the iPhone 4 early this February. After that announcement (in fact only 12 hours after), I had to call AT&T on an unrelated customer service issue.

The love fest on the telephone from the customer service rep was unbelievable and left me feeling a little nauseous.

I was told REPEATEDLY:

“Thank you so much for your business”
“Thank you for your patronage and as an iPhone customer
“We value your business and thank you again, for being an AT&T customer”

Wow.

I mean it’s not like every time I call they are rude, but this guy was OVER the TOP. And, pointedly singled out the fact I was an “iPhone customer” again and again.

Hmmmmmm. Feeling the heat a little AT&T?

Our Business:

So do you (and me) wait until we feel the heat to reciprocate to our clients and be grateful? Do we wait for a competitor to come into the market to stir it up or are we continuing to build client relations and loyalty?

Don’t wait until it’s too late. Trust me… this was an “aha moment” for me as well. I love to sell. I love to plan. But the extra touches for client relations sometimes can lost in the daily grind.

Time to step up our game!

Happy Selling!

On the Tenth Day of Selling…

On the Tenth Day of Selling my sales coach gave to me….

TEAM MEETINGS

Gather your team together and pump them up for the upcoming season. Make sure they all have updated biz cards or some kind of lead cards to give out to potential clients.

Make sure everyone is up to date on 2011 pricing structure and the way your services.

While YOU may be the main sales person, you always can use a team of people talking up your business. This includes your interns!

Don’t think you have a team? You have family and friends that think the world of you. Use them, they won’t mind. Here’s a few other pointers regarding using your team.

Happy Selling!

photo: I can’t remember. But thank you!

On the Eighth Day of Selling…

On the Eighth Day of Selling my sales coach gave to me….

VENDORS

photobooth On the Eighth Day of Selling...

This is a great time of year to send out a personal note of gratitude and simply make contact to vendors that you have worked with over the past year.

It’s more than just about gifts, it’s personal contact. And let’s face it. While we all have our clients (the bride and groom who pay our bills) our other clients are mutual vendors. We have to work together again.

Reach out and make a connection. This is not the time to ask for referrals, it’s a soft, marketing touch. There is nothing wrong with sending out a new pricing list or info about new services you may offer. But be sure it’s just to update.

It’s a time to celebrate and smile together since we have worked hard all year. And the best thing, you are now at the Top of Their Mind when a newly engaged, potential client comes along.

Happy Selling!

photo: Third Generation Photography. At a photobooth with photographer and assistant photographer.

On the Seventh Day of Selling…

On the Seventh Day of Selling my sales coach gave to me….

PAST CLIENTS

bride client On the Seventh Day of Selling...

The cool thing about weddings? Everybody knows somebody who is getting married. Seriously. It’s a happy occasion and people love to talk about it.

So today, you are going to reach out to your past clients. Now if you are that Type A vendor who is always sending out mailing cards and little gems to your previous clients then you get a Gold Star. However if you have been slightly busy with your day-to-day business (keepin it real, here) then we are just going to do what we can.

Cards, email, a personal Facebook message, phone call, your direct mail software program, etc. Pick your flavor of contact.

The bottom line is: you are going to contact your top clients from the past 2-3 years. Make some kind of contact, “I’m thinking about you”, “I ran across your files in our office and it made me remember….”, “Have you heard about our new services?”

You get the picture. But this isn’t a pushy sales contact. More like you are thinking about them and then slip in something that you have been doing that is just awesome.

Because referrals, from previous clients (that may start thinking about you because you made a contact out of the blue)… is awesome.

Happy Selling!

photo: Elizabeth Vincent Photography : me sewing my bride into her gown.

get real sales tip :: sources for more referrals

Video series on quick and dirty sales tips. I tried using my iPhone 4 …. not bad quality but not as good as the other camera.

This tip:  Sources for getting more referrals.

Happy Selling!
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