Logo

Posts Tagged ‘sales’

On the Tenth Day of Selling…

On the Tenth Day of Selling my sales coach gave to me….

TEAM MEETINGS

Gather your team together and pump them up for the upcoming season. Make sure they all have updated biz cards or some kind of lead cards to give out to potential clients.

Make sure everyone is up to date on 2011 pricing structure and the way your services.

While YOU may be the main sales person, you always can use a team of people talking up your business. This includes your interns!

Don’t think you have a team? You have family and friends that think the world of you. Use them, they won’t mind. Here’s a few other pointers regarding using your team.

Happy Selling!

photo: I can’t remember. But thank you!


On the Ninth Day of Selling…

On the Ninth Day of Selling my sales coach gave to me….

REVIEW OF YOUR CONSULT METHOD

Ah, “the consult”. That’s where the magic happens. So let’s be sure all your “tools” that you use is up-to-date. Here are some examples:

  1. Photogs do you have your latest and greatest photo album done to show off? The one that you have been wanting to get completed since June?
  2. Planners are your examples of timelines, layouts, design and decor photos up to date? Do you have other things to add?
  3. What do you use at your consults to show your “works”? Laptop? iPad? Update all your images and processes….. let’s reflect your best work. (Nothing says lame when you are showing off your stuff from 2008).
  4. Do you have latest testimonials to show from clients?

Whatever your process is, review, update and get ready!

Happy Selling!

photo: my eoffice


On the Seventh Day of Selling…

On the Seventh Day of Selling my sales coach gave to me….

PAST CLIENTS

The cool thing about weddings? Everybody knows somebody who is getting married. Seriously. It’s a happy occasion and people love to talk about it.

So today, you are going to reach out to your past clients. Now if you are that Type A vendor who is always sending out mailing cards and little gems to your previous clients then you get a Gold Star. However if you have been slightly busy with your day-to-day business (keepin it real, here) then we are just going to do what we can.

Cards, email, a personal Facebook message, phone call, your direct mail software program, etc. Pick your flavor of contact.

The bottom line is: you are going to contact your top clients from the past 2-3 years. Make some kind of contact, “I’m thinking about you”, “I ran across your files in our office and it made me remember….”, “Have you heard about our new services?”

You get the picture. But this isn’t a pushy sales contact. More like you are thinking about them and then slip in something that you have been doing that is just awesome.

Because referrals, from previous clients (that may start thinking about you because you made a contact out of the blue)… is awesome.

Happy Selling!

photo: Elizabeth Vincent Photography : me sewing my bride into her gown.


On the Sixth Day of Selling…

On the Sixth Day of Selling my sales coach gave to me….

A BLOG REVIEW

If you were paying close attention to Fifth Day of Selling you probably thought that I accidentally left out your Blog when talking about your Website revamp.

Nope, your blog is so important (especially to us vendors who use Flash websites) that it gets its’ own personal day.

Some of you may think that just because your potential clients or current clients aren’t making comments on your blog, that mostly vendors are reading it. You are most likely very wrong.

So stop and take a fresh look at your blog. Besides the yummy goodness of free wedding information and portraits, is it really simple for the average blog reader to access your website and contact you for a prospective consult? Does it have a link that states something about your company and what services you offer?

As you know, blogs aren’t a hard selling tool. But it is still, very much, a selling tool. I’ve given plenty of sales consults where I didn’t have to spend much time talking about myself, the team or our philosophy. They already knew, by the flavor of the company blog. It’s selling you!! So be sure that if they like what they are reading, they can easily find out more about you!

Happy Selling!

ps You may want to consider your Facebook Fan page in this as well. And your Twitter page. Is it branded with your logo and photo?

photo: Social Media All Stages


On the Fifth Day of Selling…

On the Fifth Day of Selling my sales coach gave to me….

A WEBSITE REVIEW

Update your photos with new brides and grooms. Review your About page and update. Check information on your Bio to ensure accuracy. Be sure that your Contact information is clearly listed (telephone number, mailing address, email address and please, PLEASE what area of the country you are located in). Change the copyright date at the bottom to reflect the new year. Double check that your Contact Form is still working. And so on…

You’ll want to utilize the same skills you did yesterday with your website wording. Review to ensure you have action selling words and phrases that most of your potential clients use to find your site. You’ll check your Google Analytics to see what words to beef up.

Remember the ease of the navigation and content is more important than the look and feel of your site. You will be bored LONG of your marketing and branding look before your potential clients will be.

Keep things simple. Your first photos on your site should draw a person in, because you only have a couple of seconds.

For selling purposes, remember to have at least your starting prices. Statistics show that is what clients want to see.

Happy Selling!

photo: planning forever events home page