Posts Tagged ‘sales’

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On the Sixth Day of Selling…

Saturday, December 18th, 2010

On the Sixth Day of Selling my sales coach gave to me….

A BLOG REVIEW

social icons On the Sixth Day of Selling...

If you were paying close attention to Fifth Day of Selling you probably thought that I accidentally left out your Blog when talking about your Website revamp.

Nope, your blog is so important (especially to us vendors who use Flash websites) that it gets its’ own personal day.

Some of you may think that just because your potential clients or current clients aren’t making comments on your blog, that mostly vendors are reading it. You are most likely very wrong.

So stop and take a fresh look at your blog. Besides the yummy goodness of free wedding information and portraits, is it really simple for the average blog reader to access your website and contact you for a prospective consult? Does it have a link that states something about your company and what services you offer?

As you know, blogs aren’t a hard selling tool. But it is still, very much, a selling tool. I’ve given plenty of sales consults where I didn’t have to spend much time talking about myself, the team or our philosophy. They already knew, by the flavor of the company blog. It’s selling you!! So be sure that if they like what they are reading, they can easily find out more about you!

Happy Selling!

ps You may want to consider your Facebook Fan page in this as well. And your Twitter page. Is it branded with your logo and photo?

photo: Social Media All Stages

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On the Fifth Day of Selling…

Friday, December 17th, 2010

On the Fifth Day of Selling my sales coach gave to me….

A WEBSITE REVIEW

pfe home page On the Fifth Day of Selling...

Update your photos with new brides and grooms. Review your About page and update. Check information on your Bio to ensure accuracy. Be sure that your Contact information is clearly listed (telephone number, mailing address, email address and please, PLEASE what area of the country you are located in). Change the copyright date at the bottom to reflect the new year. Double check that your Contact Form is still working. And so on…

You’ll want to utilize the same skills you did yesterday with your website wording. Review to ensure you have action selling words and phrases that most of your potential clients use to find your site. You’ll check your Google Analytics to see what words to beef up.

Remember the ease of the navigation and content is more important than the look and feel of your site. You will be bored LONG of your marketing and branding look before your potential clients will be.

Keep things simple. Your first photos on your site should draw a person in, because you only have a couple of seconds.

For selling purposes, remember to have at least your starting prices. Statistics show that is what clients want to see.

Happy Selling!

photo: planning forever events home page

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On the Second Day of Selling…

Tuesday, December 14th, 2010

On the Second Day of Selling my sales coach gave to me…

CLARITY

sun trees On the Second Day of Selling...

Now you have cleaned your crazy office, you can now start to the real process getting prepared to sell.

First, you want to review the past. Take this time to review where your leads have come in the past 12 months. You will be able to prioritize and make a plan based on this information. For instance, I’m sure that advertising reps will be contacting you hot and heavy with the new year approaching. Now you will be able to make better informed decisions.

You’ll also review your procedures of what you do when a sales lead comes to you. This is the time where you really analyze what worked and what didn’t. You’ll want to take a good look at your closing rate. What sales did not close? Was there a common thread? Perhaps you didn’t prequalify enough and wasted your time. What worked really well and determine what didn’t work.

Take time to think about where you want your business to go. It’s hard to see past the trees sometimes.

Happy Selling!

photo: flickr twentyeight

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On the First Day of Selling…

Monday, December 13th, 2010

On the First Day of Selling my sales coach gave to me….     (I’m super corny)

CLEANLINESS

messy desk On the First Day of Selling...
That’s right. Get up off your butt and clean your office/workspace, shop. Not just superficial cleaning either. Get out the huge trash can (that sits outside) and go through everything. If you don’t have time to file all the papers get a huge plastic bin and set the papers inside, you will finish this before April 15, 2011 (er, tax time). For now, we’ll put a pin in it.

Get out the Pledge and Windex. Throw away anything you haven’t touched in years. Take your files and scan them into .pdf’s for filing purposes. Throw it out! Purge!

It’s probably the “planner” in me, but I cannot “think” in dust, clutter or a mess. I cannot pretend to be open minded and upbeat when clutter and a mess is all around me. It gets me down. So this winter (because I am so behind) I have been cleaning like a pregnant, nesting woman (um, not preggers). So I can “think” again.

Trust me, before you can move on to another wedding season, you must first catch up and clean up. This is your foundation for clarity.

Happy Selling!

ps Found the photo on the web. It’s Jamie’s Desk, whoever that is.

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Upcoming Series… Twelve Days of Selling!

Sunday, December 12th, 2010

money tree Upcoming Series... Twelve Days of Selling!

First thing, Housekeeping Issues: Yes, the site has changed it’s look. Good grief, if the old site didn’t crash like a Toyota with an accelerator stuck. But it did. Seriously, I don’t want have to change this again for some time. I just need to figure out how to add photo galleries, because I LOVE seeing the photos of the super cool people I meet at conferences and seminars.

Now the big announcement!

Just in time for Christmas, on Monday… I will start the Twelve Days Selling. It’s to get you energized and ready for the engagement season that is about to kick off (if it hasn’t already in your local area). Yes, there will be a blog post every single day for Twelve Days straight (I should get a blog award or something because I am not the most consistent).

Hope you like! Please tweet, comment away…. looking forward to your feedback.

Happy Selling!

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